Monday, August 3, 2009

The Footsteps of Digital Entertainment


Get ready, film buffs, the gateway to mega media experiences is around the corner! So you’re one of those Americans who finds your head stuck into your laptop, where's your Television set? Your TV is probably just making background noise if it's still on. Like it really has a place anymore. Is it really time for the Digital Age to make the TV obsolete? We think so. The internet is now a new medium for informing and selling to a global audience.

While many of our favorite shows originate on Cable Television, production companies are realizing proactively greater revenue from iTunes, Netflix, and other online affiliated sources to screen their content. New shows are being created with budgets so small, anything is possible. Sony Pictures produced a show starring David Faustino an American actor best known for his role as Bud Bundy on the sitcom Married... with Children. After one successful season, he has been able to win the affection of many via Crackle TV. Star-Ving Stars a few of the cast member from Married with Children and spoofs at the life of Bud Bundy.

Here is a short video clip of the show Star-Ving:


To start a webseries, two things must be taken into account. The content you are creating and the venue for it. David Faustino understands this and has made his online experiences very profitable bringing in new exposure via online marketing. The internet is becoming a socially driven venue for new media content. Actors are remembering how fun it can be to take a role less seriously and fans are soaking up anything these fun stars are willing to wink to them. If you want to make a good webseries, carefully consider how you can tell one cohesive story in about 13 episodes. Typical runtime for a webisode is 13 minutes.

The venue. You know how DVDs have bonus material that keep their audience entertained after watching their flick? So does a good webseries. In addition to fun bonus material with cast and characters, a good webseries has a website that makes viewers feel like they are in their own little theater. Interactivity with the audience is a must as it generates a new dimension for attracting clients.



When I was acting Roger Whitaker on Exit Stage Left I learned the potential of what a webseries could be. With a talented cast, a good story, decent camera and crew, some music, anything is possible! Anyone, without fear of losing some money, can put together a great show with a guaranteed outlet for viewing. The internet!

Many companies are finding ways to capitalize on the growing need to expand interactive viewership among online shows. SocialVision Inc., for example, has developed technology that will allows interactive chatrooms for viewers of certain web shows. This fledging market is growing exponentially. And for the TV? It has had its day. Why choose to watch programming when I can swoogle my google and watch a brand new episode of my favorite show anytime, anywhere, and again and again and again.

By Nicholas Locicero
(challenge, insight, inspire)

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